[about us]

We Build Cleaner Solutions for Resilient Economic Environments.

[our purpose]

How Lifecycle Helps.

We design the infrastructure, systems, and strategies that accelerate the transition to clean energy—without disrupting operations. From grid-edge logistics hubs to on-site generation and storage, our consulting work helps organizations integrate renewables intelligently and at scale.

Whether you’re deploying solar at distribution centers or incorporating wind into regional supply chains, we bring the technical depth and sector insight to turn ambition into impact.

Founder & CEO

Daniel Rothman

James brings 16 years of freight optimization experience, helping clients streamline networks, cut costs, and implement scalable logistics technologies across complex operations.

director

Dianne Walsh

Dianne specializes in emissions modeling and ESG alignment, helping clients embed measurable sustainability across logistics, agriculture, and industrial networks.

chief of operations

Luca Morrison

Luca designs data ecosystems that unify supply chain insight, real-time reporting, and predictive analytics—turning messy systems into actionable intelligence.

sales director

Sienna Rae

Sienna guides clients from discovery through delivery, translating technical strategy into clear action across cross-functional teams and fast-moving operational environments.

[our purpose]

Delivering Low-Emissions Infrastructure.

With Lifecycle, your supply chain becomes a strategic asset: agile, intelligent, and aligned with your long-term goals for growth and sustainability.

Optimized Freight

Renewables

Logistics

Circular Systems

Automation

Pipelines

[Applied efficiency]

Rethink Your Pipeline.

Whether you’re deploying solar at distribution centers or incorporating wind into regional supply chains, we bring the technical depth and sector insight to turn ambition into impact.

Our Process

End-to-end visibility across your supply chain

Strategies that align logistics performance with sustainability goals

Network optimization to streamline routes, minimize waste, and improve resilience

Supplier engagement frameworks that support transparency

solar
potential

Lifecycle

accelerated fulfilment

“We came to them with a complex logistics challenge. Not only did they understand it faster than anyone else, they built a solution that’s saving us time, money, and emissions—every single day.”

lara rowland

director of communications

Helping 100+ leading companies get better results

[start with lifecycle]

Future-proof Operations.

With Lifecycle, your supply chain becomes a strategic asset: agile, intelligent, and aligned with your long-term goals for growth and sustainability.

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